Thanks for sharing, Nate. There’s going to be a fight for who owns our personal assistants. My view is, if we go down this route at all, an assistant has to be person-first. It has to serve me or you and not Google or Amazon or Facebook.

The IEEE’s work in this space is interesting. Well worth checking out.

I also wrote a bit about this recently on InVision’s blog: https://www.invisionapp.com/blog/personalize-design/