Nathan Kinch
1 min readDec 19, 2016

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Alvin Hsia, this is a really brilliant (and practical) overview. What’s interesting IMHO is (dependent on the size of the org) that primary relationships with the cognitive biases you’ve referenced could be ‘owned’ by different people/teams. Given this, do you have a system for incorporating such factors into research, design and product development efforts? I’ve found evaluation matrices etc. can form part of this at the highest level. I’ve also found strong research and desing process helps. But can’t say I’ve found a strong, repeatable system I’m set on that helps guide how we factor the above (and other) cognitive biases into our day-to-day practice. Would be great to hear your thoguhts on this.

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Nathan Kinch
Nathan Kinch

Written by Nathan Kinch

A confluence of Happy Gilmore, Conor McGregor and the Dalai Lama.

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